Expense Structure

PollenPost has a number of expense items to make its business model sustainable and provide the best experience to its users. These expenses are important to meet the operational and technological requirements of the platform and to ensure continuous innovation and development. Expense items include strategic investments not only to maintain day-to-day operations, but also aimed at long-term growth of the platform and increasing user satisfaction. Each expense item plays a critical role in creating value in PollenPost's ecosystem and ensuring the sustainability of the platform. Below are PollenPost's main expense items and their explanations:

• Technology and Development Costs: Software and hardware development, maintenance and update costs that constitute the infrastructure of PollenPost. These expenses are incurred continuously to ensure the performance and security of the platform.

• Server and Hosting Costs: Server and data centre services required for PollenPost to provide uninterrupted service to its global user base. These costs are important to ensure the fast and reliable operation of the platform.

• Marketing and Advertising Costs: Marketing and advertising expenses incurred to promote PollenPost, expand the user base and attract brands to the platform. These expenses are necessary to increase the awareness of the platform and attract new users.

• Legal and Consultancy Services: Legal and consultancy services received to ensure PollenPost's legal compliance and to operate in international markets. These expenses ensure that the platform acts in accordance with legal regulations.

• Personnel and Operational Costs: Salaries, training and other personnel expenses of the teams carrying out PollenPost's operations. In addition, office space rents, operating expenses and operational costs are also included in this item.

• Research and Development (R&D) Costs: Research and development expenses incurred in order for PollenPost to remain innovative and provide the best service to its users. These expenses are used to continuously improve the platform's technology and services.

• Security and Compliance Costs: Expenses incurred to ensure PollenPost's data security and protect user information. In addition, compliance costs incurred to ensure that the platform complies with legal and regulatory requirements are also included in this item.

• Reward and Incentive Costs: Expenses incurred for POLLEN token rewards, NFT-badges and other incentives given to users. These expenses incentivise users to be more active and contribute to the platform.

• Revenue Sharing Pools: Payments from revenue sharing pools created to reward partner and affiliate users for their contributions to the platform. This expense item is important to increase the commitment and contribution of partner and affiliate users to the platform.

• Cryptocurrency Exchange Listings and Liquidity Pools: Expenses incurred for listing PollenPost's POLLEN tokens on cryptocurrency exchanges and providing liquidity. This expense item is important to increase the accessibility of the token and to ensure that users and investors can buy and sell the token. It also supports the token's market stability and value preservation by contributing to liquidity pools.

These expense items are of great importance to maintain PollenPost's operational efficiency, provide quality service to its users and ensure its continuous growth. Strategic management of investments and expenditures is essential to ensure the long-term success of the platform. By carefully planning and managing these expenditures, PollenPost aims to provide the best experience to its existing users and attract new users and investors. Continuous innovation and improvement efforts ensure that the platform remains competitive and adds value to its users. PollenPost will continue to grow and develop in the future with a sustainable business model.