Target Audience Segments
Last updated
Last updated
PollenPost, as a platform addressing a wide and diverse customer base, offers solutions for different user segments. All targeted segments are extremely important for PollenPost. These segments, ranging from a large social network user base to expert users who share product and service experiences, benefit from the unique features offered by the platform and gain experiences that will add value to them. PollenPost has segmented its target customer base as follows:
Total Adressable Market: Wide Social Network User Audience
PollenPost's total target market is a wide range of users actively using social media platforms in Turkey and Europe. This segment consists of users who care about social interaction, making informed decisions and sharing their experiences. Their need for a platform where they can easily share their product and service experiences is met with PollenPost's user-friendly interface.
Servicable Available Market: Wide Social Network User Audience Sharing Product and Service Experiences
The market served by PollenPost consists of social network users who share their product and service experiences. This segment consists of people who are looking for reliable information about products and services and guiding other users by sharing this information. PollenPost meets the needs of this segment by providing verified and reliable reviews.
Serviceable Obtainable Market: Large Social Network User Audience Sharing Product and Service Experience in Focus Markets
Users in focus markets are people who share their experiences in specific product and service categories (cosmetics, consumer electronics, digital products and services). This segment creates communities by sharing detailed information and experiences and interacts with other users with similar interests. PollenPost enriches the user experience by offering special solutions for the needs of this segment.
Launch Adressable Market: Large Social Network User Audience Sharing Product and Service Experience in Focus Markets Interested in Blockchain and NFT Technologies
The market targeted by PollenPost at launch is social network users who are interested in blockchain and NFT technologies and share their experiences in these areas. This segment stands out with its interest in innovative technologies and digital assets. PollenPost interest this segment by offering reward systems integrated with blockchain technology and encourages users to join the platform.
PollenPost aims to offer the best experience to its users by focusing on 3 main sectors in the first phase. In the cosmetics, consumer electronics and digital products and services sectors, provides the users' can share their experiences, make detailed reviews and access reliable information about products and services in these areas. These focus markets will help the platform grow rapidly and reach a wide user base. At the same time, the focus markets determined for the initial phase were determined in accordance with the Web3 policies (Mass Adoption and Women in Blockchain and Crypto), which PollenPost attaches great importance to.
Other Audience Segments and Early Adopters
PollenPost not only targets the wide social media user base, but also provides customised solutions for brands, brand service providers, expert users and early adopters. Brands and service providers can optimise their marketing strategies with PollenPost's customer feedback and experience analysis. Corporate customers, especially in the cosmetics, consumer electronics and digital products and services sectors, can increase customer satisfaction with targeted marketing campaigns and loyalty programmes.
Expert users with deep knowledge of products and services can gain intellectual and tangible gains by sharing their experiences on PollenPost. These users find opportunities to create content and engage the community on the platform. Early adopters are a diverse group of social media influencers, bloggers, vloggers, technology enthusiasts, internet explorer, cosmetics and fashion enthusiasts. By utilising the innovative features offered by PollenPost, these users can share their experiences with a wide audience and contribute to the growth of the platform.
