Product-Service Focusses in Early Phase

In line with its strategic growth and market expansion targets, PollenPost is primarily focusing on the cosmetics, consumer electronics and digital services industries in the start-up and early phase. These industries stand out with their high growth potential, increasing consumer demand and frequency of online reviews.
In particular, fast-moving consumer goods in many sectors account for a significant portion of consumer demand. According to Harvard Business School professor Clayton Christensen, 95% of new products that enter the shelves fail and cannot continue production. So much so that, according to BoltInsight, 80% of new products lose their presence on the shelves within 24 months. This situation shows the importance of sensitivity in many professional approaches such as product development, brand creation, sales and marketing strategies by understanding the consumer and consumer demands.
PollenPost aims to serve consumers, increase its market share and strengthen its position in the sector with a focus on understanding users by providing solutions based on reliable and verified experiences of users in the fields of cosmetics, consumer electronics and digital services. The Company's current market plan and roadmap while requiring for deepening in these focus sectors in the early stage, while the growth and expansion plan in other sectors is designed to be implemented in later stages.

Cosmetics Industry
Since the cosmetics industry is a industry that can quickly adapt to continuous innovations and consumer demands and where users are more and more inquisitive day by day, PollenPost has identified the need for verified experiences of users in the cosmetics sector and the high impact of online reviews on purchasing decisions in its analysis results and included it in its preferred markets in the early period. In addition, the cosmetics sector is in line with PollenPost's ‘Women in Blockchain and Crypto’ policy and the goal of increasing the presence, activity and representation of women in the ecosystem.

Consumer Electronics Industry
Since the consumer electronics industry is an area where high-budget purchases are common and users have a high need to access reliable information, PollenPost has identified this market as a priority and has adopted a strategic choice to focus on this industry at an early phase in order to increase the accuracy and reliability of user experiences.

Digital Services Industry
Since the digital services industry is a sector that can quickly adapt to rapidly changing technology dynamics and users' ever-increasing service expectations, PollenPost has focused on this market at an early phase due to the scarcity of online reviews of digital services and the high need for verified experiences in this field, despite the fact that this sector is a billion-dollar industry.
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