Product-Service Focusses in Early Phase

In line with its strategic growth and market expansion targets, PollenPost is primarily focusing on the cosmetics, consumer electronics and digital services industries in the start-up and early phase. These industries stand out with their high growth potential, increasing consumer demand and frequency of online reviews.

In particular, fast-moving consumer goods in many sectors account for a significant portion of consumer demand. According to Harvard Business School professor Clayton Christensen, 95% of new products that enter the shelves fail and cannot continue production. So much so that, according to BoltInsight, 80% of new products lose their presence on the shelves within 24 months. This situation shows the importance of sensitivity in many professional approaches such as product development, brand creation, sales and marketing strategies by understanding the consumer and consumer demands.

PollenPost aims to serve consumers, increase its market share and strengthen its position in the sector with a focus on understanding users by providing solutions based on reliable and verified experiences of users in the fields of cosmetics, consumer electronics and digital services. The Company's current market plan and roadmap while requiring for deepening in these focus sectors in the early stage, while the growth and expansion plan in other sectors is designed to be implemented in later stages.

Cosmetics Industry

The cosmetics industry, in which especially female consumers are heavily involved, is gaining increasing popularity in the global market. Consumers' interest in beauty and care products has led to the rapid adoption of new trends and technologies. This increase in demand drives consumer behaviour, especially through social media and digital platforms.

The cosmetics industry is expected to reach $800 billion by 2026, according to data confirmed by Phoenix Chemicals. This growth is accelerated by the increase in consumer demand, new product innovations and digital marketing strategies. Consumers are becoming more conscious and investigative when purchasing cosmetic products. Product reviews and user experiences, especially on online platforms, greatly influence their purchasing decisions. According to research, 74% of consumers read online reviews and user comments before purchasing cosmetic products (StyleSeat). This situation increases the need for verified experiences of users.

Since the cosmetics industry is a industry that can quickly adapt to continuous innovations and consumer demands and where users are more and more inquisitive day by day, PollenPost has identified the need for verified experiences of users in the cosmetics sector and the high impact of online reviews on purchasing decisions in its analysis results and included it in its preferred markets in the early period. In addition, the cosmetics sector is in line with PollenPost's ‘Women in Blockchain and Crypto’ policy and the goal of increasing the presence, activity and representation of women in the ecosystem.

Consumer Electronics Industry

The consumer electronics industry is a dynamic market that is constantly growing with interest in technology and innovation. In this sector, consumers' adaptation to fast-changing technology and the search for innovation keep the market constantly moving, and according to Global Market Insights data, the value of the global consumer electronics market reached USD 1.1 trillion by 2023, and this value is expected to increase to USD 1.4 trillion by 2026. This growth is fuelled by technological innovations, increasing consumer demand and digital transformation. According to PwC's 2023 report, 78% of consumers consider online reviews and user comments before purchasing electronic products. This clearly shows the impact of online reviews and user comments on consumer behaviour.

Since the consumer electronics industry is an area where high-budget purchases are common and users have a high need to access reliable information, PollenPost has identified this market as a priority and has adopted a strategic choice to focus on this industry at an early phase in order to increase the accuracy and reliability of user experiences.

Digital Services Industry

The digital services industry is a rapidly expanding market for users and businesses, especially in line with the ever-changing technology dynamics of today's world. In recent years, online subscription and cloud services have gained great momentum in digital services. So much so that the value of the global digital services market has reached $ 600 billion as of 2023, and this value is expected to increase to $ 850 billion by 2026. (Bango) In addition, according to the 2023 report published in ITPro, 65% global digital services are offered through online platforms. Accordingly, consumers are more conscious and inquisitive when choosing digital services. Reliable and verified user experiences are of great importance, especially on online platforms. According to Forrester's 2023 report, 70% of users avoid making decisions about digital services without detailed user reviews and evaluations. This shows that user experiences and detailed reviews will become increasingly important in the digital services industry.

Since the digital services industry is a sector that can quickly adapt to rapidly changing technology dynamics and users' ever-increasing service expectations, PollenPost has focused on this market at an early phase due to the scarcity of online reviews of digital services and the high need for verified experiences in this field, despite the fact that this sector is a billion-dollar industry.