Focus Problems

In the modern digital world, users face various difficulties in accessing information about products and services, sharing reliable experiences and gaining added value from these sharings. PollenPost identified various problems that caused these difficulties through focus group interviews and field studies with more than 150 individual participants; and conducted a detailed research-analysis study on the intensity and frequency of the problems.

In particular, users struggle with key problems such as difficulty of identification, lack of interaction, lack of added value, lack of trust and lack of systematic standards, as well as difficulties in effectively sharing their experiences, finding and interacting with other experienced people and validating their experiences. PollenPost is an innovative platform designed to address these challenges and provide comprehensive solutions to address users' needs. With both Web2-based social interaction application and Web3-based incentive application, it aims to bring effective and sustainable solutions to the problems experienced by users.

In addition, market reports and various national and international studies show that the interest in and development of technological tools in the field of customer experience is increasing.

According to these, it is clearly observed that the corporate world needs new tools and solutions and that they are starting to use such technologies more frequently. It can be clearly stated that brands, entrepreneurs and the research, analytics and marketing companies that serve them have difficulties in efficiently managing their strategic decisions due to the lack of a targeted and validated database based on specific user experiences.

The available alternatives do not adequately support the operations of these organisations, such as target audience identification, customer experience analysis and campaign execution. As a result, the lack of accurate and comprehensive data leads to uncertainties in marketing and product strategies and makes it difficult to obtain the detailed feedback necessary to improve customer satisfaction.

Furthermore, the lack of verifiability and reliability of experiences prevents brands and their service providers from conducting reliable analyses, limiting their capacity to create more strategic and effective campaigns. In the future, PollenPost will expand the scope of its Web2-based application to provide effective and result-oriented solutions to its corporate clients.