Market

General Situation of the Market

PollenPost focuses on Product/Service Review Platforms, Web2-Based Social Networks and Web3-Integrated Social Networks markets with its unique products and services. These markets have similar characteristics to meet PollenPost's user needs and expectations as well as to provide competitive advantage; and are very important for PollenPost's strategies to strengthen user experiences and support quality content sharing. Product/Service Review Platforms enable users to share information about products and services; Web2-Based Social Networks encourage reaching large audiences and user interaction; Web3-Integrated Social Networks, in addition to all these, blockchain technology offers speed and transparency and supports it with a reliable data and financial infrastructure. PollenPost aims to offer an effective and inclusive platform by combining the strengths of these three areas in high harmony.

Product/Service Review Platforms provide consumers with access to product or service-related comments, and the importance of evaluations made through these platforms increases day by day. As stated in the report prepared by Bizrateinsight, 32% of users value evaluations more than discounts on that product/service. This is especially true for Product/Service Review Platforms, where consumers access reliable feedback and evaluations, and stand out as important sources that affect purchasing decisions. In addition, according to Statista's 2023 report, the number of users of product and service evaluation platforms globally is expected to increase by 20% by 2025, which will further increase the importance and impact of these platforms.

Overiew:
These platforms are good at collecting user experiences by providing a large database, but they often lack the tools to enable users to share their experiences in an effective and organised way. Fake reviews and feedback of questionable accuracy are common problems on these platforms, making it difficult for users to determine which experiences are credible. Furthermore, existing platforms lack sufficient customer and user experience-driven social context to enable users to easily interact with others with similar interests and build community.

Web2-based social networks attract attention with their capacity to reach large user masses, and interactions through these networks constitute the cornerstones of digital marketing. These platforms support users' social activities such as content sharing, interaction and community building, enabling them to have a strong presence in the digital world. The number of global users is expected to reach 5.2 billion in 2024, and this growth will further consolidate the impact of social networks and their role in the digital market. According to 2023 data, social media ad spend accounts for 35% of total digital ad spend, demonstrating the critical role of Web2-based social networks in marketing strategies.

Overview:
Although they reach large audiences and provide high interaction rates, they do not offer a specific focus on user experiences and mostly concentrate on general social interactions. These networks do not provide a direct platform for users to socially share their experiences with products and services. Furthermore, these platforms lack comprehensive and motivating reward mechanisms to encourage users to share their experiences. This makes it difficult for users to share their experiences in an organised way and to have meaningful interactions with other users with similar experiences. As a result, these shortcomings reduce the value of users' contributions on the platforms and keep experience sharing within a limited framework.

Unlike traditional social networks, Web3-Integrated Social Networks offer their users new opportunities for data security, transparency, and interaction with digital assets. These platforms, powered by blockchain technology, allow users to manage their digital assets more effectively and earn incentives from these assets. These features indicate that Web3-based social networks will have significant growth potential in the next five years and will create radical changes in the digital interaction market. According to Gartner's 2023 report, the number of users of Web3-based social networks is expected to increase by 40% annually by 2028, and these platforms will account for 15% of total social network users. These developments emphasize the revolutionary impact of Web3 technologies on social networks.

Overview:
They offer innovative solutions by providing secure and transparent interactions. However, these platforms generally have a limited user base and lack mechanisms to meaningfully evaluate and reward users' experience sharing. Since existing platforms cannot adequately assess the true value of users' experience sharing and the level of engagement, users feel that their contributions are not sufficiently or properly recognised. In addition to this, the blockchain infrastructure and the way it is used in Web3 integrated social networks complicate the user experience. The technical nature of blockchain technology and the process of users adapting to these platforms are important factors that negatively affect the level of experience sharing and participation. For these reasons, these platforms do not carry out sufficient technical studies on facilitating the user experience, which limits the interaction of users on the platforms.

PollenPost's benchmarking in these three areas is strategically important for the platform to both meet user needs and provide a competitive advantage. By combining the strengths of these 3 markets, PollenPost aims to provide a unique and valuable experience to its users.

The data obtained from this wider market analysis and more detailed studies help PollenPost to identify the sectoral markets it targets and the potential opportunities offered by these markets. In addition to the quantitative information obtained, PollenPost has also conducted qualitative market research. These researches have made user expectations, needs and market dynamics more understandable; thus, PollenPost's products and services offered to the market have become more in line with the expectations of users and increased its competitive advantage. This comprehensive data supports PollenPost's strategic decisions and enables the platform to offer more valuable and effective solutions for users and business partners.

PreviousWhy PollenPost?NextCompetition Analysis and Market Positioning

Last updated 8 months ago

General Situation of the Market

Overiew:
These platforms are good at collecting user experiences by providing a large database, but they often lack the tools to enable users to share their experiences in an effective and organised way. Fake reviews and feedback of questionable accuracy are common problems on these platforms, making it difficult for users to determine which experiences are credible. Furthermore, existing platforms lack sufficient customer and user experience-driven social context to enable users to easily interact with others with similar interests and build community.

Overview:
Although they reach large audiences and provide high interaction rates, they do not offer a specific focus on user experiences and mostly concentrate on general social interactions. These networks do not provide a direct platform for users to socially share their experiences with products and services. Furthermore, these platforms lack comprehensive and motivating reward mechanisms to encourage users to share their experiences. This makes it difficult for users to share their experiences in an organised way and to have meaningful interactions with other users with similar experiences. As a result, these shortcomings reduce the value of users' contributions on the platforms and keep experience sharing within a limited framework.

Overview:
They offer innovative solutions by providing secure and transparent interactions. However, these platforms generally have a limited user base and lack mechanisms to meaningfully evaluate and reward users' experience sharing. Since existing platforms cannot adequately assess the true value of users' experience sharing and the level of engagement, users feel that their contributions are not sufficiently or properly recognised. In addition to this, the blockchain infrastructure and the way it is used in Web3 integrated social networks complicate the user experience. The technical nature of blockchain technology and the process of users adapting to these platforms are important factors that negatively affect the level of experience sharing and participation. For these reasons, these platforms do not carry out sufficient technical studies on facilitating the user experience, which limits the interaction of users on the platforms.